GB Lobster

re-brand

GB Lobster is a small restaurant in Savannah Georgia. They specialize in lobster rolls and keep a simple menu. We were teamed up with the interior design class and had to interview client and create logo, menu, and other print material designs for the restaurant. Because the rolls themselves were on the expensive side we decided that the logo needed to be simple but also reflect a refinement. We chose a distressed, typewriter/ranch style font to create a casual tone. I illustrated the lobster but made sure it had simple angles and make-up as not to overpower but easily seen from from the street.