Fernweh Studio

business / layout / logo

Fernweh Studio was a fictional creative agency I created in our Business of Graphic Design class. We were asked to create a studio name, logo, deliverables, and questionnaire forms for future clients. I chose Fernweh as the name for my studio because in German it means a “longing for far off places.” The stars I initially had with the logo were a Peter Pan reference, “second star to the right and straight on till morning.” These were all beliefs and ideas that I would have wanted in a creative agency of my own. While we are there to talk about business we are also there to create, I feel that the client could see the potential for great things with our brand while also seeing the reflection of professionalism in the type choice and formatting.